Anastasiia Sherbyna, Marketing Director of MelBet Partners & Affiliates, explains to iGBA how the company achieved success by taking a comprehensive approach to localizing its products and interacting with partners through its affiliate program.

Africa is a continent with huge business potential, but entering the market successfully requires understanding that there is no one-size-fits-all strategy.

To thrive in Africa, businesses must consider the unique characteristics of different countries and cultures. A well-planned localization strategy helps avoid common pitfalls and enables a strong, effective entry into this promising market.

Find out how to tailor your strategy for success in Africa in this new interview: https://www.igbaffiliate.com/en/articles/119059/no-single-blueprint-why-only-total-localisation-will-deliver-in-african-markets/