MelBet Partners & Affiliates and Juventus officially announce the renewal of their partnership. One of the world’s most iconic football clubs and the global iGaming brand extend their collaboration to bring even more content and new opportunities to their audiences.

This agreement marks a continuation of the journey with a team that has set the standard in European football for decades. Juventus is one of the most decorated clubs in the world, with millions of fans across all continents.

For MelBet Partners & Affiliates, this partnership represents a strategic move in reinforcing the brand’s global image, particularly across key markets in MENA and Africa.

Why Juventus?

Football is about passion, history, and global scale — and Juventus embodies all of that. The legendary club from Turin is a regular fixture in European competitions, a 36-time Italian champion, and a favorite for millions of fans worldwide. It attracts top players, boasts an impressive international following, and remains a symbol of stability and prestige.

For MelBet, this is an opportunity to connect with thousands of fans, reach new markets, and engage with an ambitious and mature audience. It aligns perfectly with the iGaming brand’s strategic vision for growth in the coming years.

Why is this renewal so crucial for affiliate network? 

Renewing the contract with Juventus serves as a powerful signal of trust to our customers. The MelBet Partners & Affiliates team is fully committed to strengthening its position in a highly competitive market. The MelBet partners receive:

• Higher CTR and engagement on creatives featuring Juventus elements.
• A strong hook for content marketing and retargeting to re-engage old user bases.
• The ability to position themselves as representatives of a major, globally recognized brand.
• Faster audience activation — users are more likely to engage when they associate the brand with their favorite club.

"Those who have been with us for a while know that we are not just here to entertain our audience. We build a bridge between the brand and the fans — and that delivers real results. Conversion, loyalty, retention — every metric improves when a name like Juventus is behind us," emphasizes a MelBet Partners representative.

To celebrate the renewal of this partnership, MelBet Partners & Affiliates is launching a series of exclusive campaigns and events.

The team is excited to announce a giveaway of 18 tickets to upcoming Juventus matches. What’s more, winners attending two of those games will also enjoy exclusive stadium tours. Partners will have a unique opportunity to walk through the legendary corners of Allianz Stadium. All rules and conditions for the contest will be announced soon on the official MelBet Partners social media channels.

The second surprise is an interview with Andrea Barzagli. Andrea is a Juventus legend and World Cup champion. In the coming days, an exclusive video featuring the football star will be released, where he shares key moments from his career, offers insights into the club’s internal culture, and answers some of the most unexpected questions.

What to expect in 2025/26 season?

A MelBet Partners & Affiliates representative shared the following comment:

"What we’ve revealed so far is just a small glimpse of what’s coming. Our partners can expect plenty of exclusive content, giveaways, and contests. Unfortunately, we can’t share all the surprises just yet, but we promise, it won’t be boring.”

Examining MelBet’s past partnerships and official statements, it’s clear that the renewal of the collaboration between MelBet Partners & Affiliates and Juventus signifies an expansion of formats, a unique fan experience, and exclusive opportunities for affiliates.

To stay updated on all the latest news and activations, be sure to follow the official MelBet Partners social media channels.