We returned from SiGMA Europe 2025 with incredible impressions, emotions, and a new wave of inspiration. Our booth was one of the exhibition's brightest spots, and it was challenging to get in. The flow of guests did not stop for a minute: affiliates, colleagues, and industry representatives came to meet our team, communicate, and, of course, meet our ambassador — UFC legend and modern-day gladiator Kamaru Usman. Our participation in SiGMA Europe 2025 was one of the conference's brightest events.
From the very first minutes of the booth's operation, the atmosphere was charged with energy. We launched an interactive boxing bag game that let guests test their punching power and compete against each other. The activity instantly became a hit — the line never ended all day. On the second day, Kamaru Usman happily accepted the challenge and joined the game himself, sparking a storm of excitement among visitors. His energy, charisma, and openness set the tone for the entire event.
At the same time, guests could take photos with the unique Kamaru Usman x MelBet Ambassador belt and participate in a drawing for exclusive merchandise.
Kamaru Usman was delighted to participate in the activities on November 5, interacting with visitors and demonstrating the same energy that earned him the UFC champion title. He became the living embodiment of the brand's philosophy: confidence, forward momentum, and strength based on discipline. Kamaru Usman's presence made our booth a centre of attraction and also strengthened trust in the brand among both players and new affiliates.
The first day of the exhibition ended with a private event for members of MelBet Partners & Affiliates, titled “Triumph of the Gladiators.” This evening became an iconic event where history and modernity merged. The celebration, dedicated to gladiatorial victories and glory, turned into an artistic event: every detail was imbued with courage, power, the spirit of battle, and triumph, accompanied by music from headliner ARGY. It's precisely this moment, when sports, business, and human energy come together, that best reflects the essence of MelBet Partners.
MelBet Partners & Affiliates would like to thank everyone who visited the booth and joined the team at the event. Kamaru Usman's energy, the team's professionalism, ARGY's music, and the partners' genuine interest proved once again that behind the brand stands a community that knows how to win.